Join the New Cult
Leave behind the oily residue of Meta and join me on Substack.
I have grown bitter feelings towards social media. I simmered these feelings over the coals of dissatisfaction for some time now. Roasting whole, burnt feelings of quiet rage at every advertisement assault. Frying resentment in a pan with buttered hostility at every scammer who enters my direct messages.
Ready for something new.
A platform, any platform, that could offer me a way forward with my creative endeavors and one which had potential to carry my audience forward. A creative, social space that isn’t another Meta-Monster.
Why not simply leave society media?
It’s a digital business card. Having a social media presence is necessary for marketing. I am carving a small niche to bridge the tangible and digital world where I can share my creations. I need my community. I need, and value my supporters. And I go where they are. I am not such a large planet to pull the tide to me. I am a dust mote.
Dancing for Likes
I take issue with Meta’s approach to almost everything. I feel dirty watching videos of young (and even worse, not young) people marketing their art by dancing and wiggling around for 30 seconds before we glimpse their work.
And it isn’t the artist’s fault. They are doing all the these things because they’re being asked to by the algorithms.
If it smells shallow and performative, it is. The format of Instagram has flattened the creative process down to an artist turning slowly, awkwardly in front of a camera to reveal their painting. Who is the target audience for these bizarre rituals.
We struggle to be visible to our own followers. (We won’t talk about my 300 friends and family on my personal page, of which, I think I see exactly the same 10 people).
Then we deal with the putrid waves of scammers crashing against our profiles. They steal our information. Clone our pages. Infest accounts we love and trust. This is serious. Meta has financial information. There’s businesses, people, selling goods out of Facebook. It is more malicious than losing control of your page.
And Meta does exactly nothing. The scammers keep marching across the social media apps unchecked. Reporting the accounts is wasted effort. Meta belligerently refuses to protect its users from the harassment.
The promise of social media was we, the creatives, would offer up free content and for that we’d be given a better odds to be seen. Instead we are being offered on grandma’s platter as prime rib for every vulture to peck at. And there’s not much meat there to begin with!
That is what art culture on social media is reduced to. Spin, wiggle, flash your painting and answer repeatative direct messages asking you for a commission for their wife. They are impressed by your clean artworks. Maybe you’ll sell them as an NFT to the good looking young man in the photograph, he’s leaning against a sports car, he’s from Texas. His customer are very happy, the happiest.
Inside this platform I took a deep calming breath. I poked around and found a functional space for discourse. I came here for the newsletter function, an alternative to the hobbled free Mailchimp service. Here are automations that make it easier to share across platforms. I liked it enough to start calling my people in.
Come. I think I’ve found us a safe place to share our ideas, we don’t need to wiggle for visibility▪️